As more and more companies enter the global business arena, it is
critical that they acquire relevant information specific to their
industry and the country that they wish to enter. This book
explains how to perform accurate, timely, and appropriate research
to make informed strategic decisions. The chapters of
"International Business Research" follow the overall research
process - defining the research problem, explanation of research
methodologies, data analysis, report writing and dissemination. The
book presents methodologies for most functional areas and can be
used as a research tool for the broad international business field.
It includes in-chapter learning objectives, exercises, summaries,
boxed inserts, and a detailed glossary. In addition, a sample data
disk is bound into each copy of the book.
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