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The Emergent Organization - Communication As Its Site and Surface (Paperback)
Loot Price: R1,767
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The Emergent Organization - Communication As Its Site and Surface (Paperback)
Series: Routledge Communication Series
Expected to ship within 10 - 15 working days
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Today's organizations face a wide variety of challenges, including
such contradictions as maintaining unity of action while becoming
increasingly diverse. Even the definition of organization is
changing and evolving. In this monograph, the authors apply their
academic and professional experience to address the notion of
"organization," setting forth communication as the essential
modality for the constitution of organization--explaining how an
organization can at the same time be both local and global, and how
these properties which give organization continuity over time and
across geographically dispersed situations also come to be
manifested in the day-to-day of human interpersonal exchange.
As a radical rethinking of the traditional discourse approaches in
communication theory, this book develops a conceptual framework
based on the idea that "organization" emerges in the mix of
conversational and textual communicative activities that together
construct organizational identity. Applying concepts from the
philosophy of language, linguistics, semiotics, system design,
sociology and management theory, the authors put forth a convincing
argument demonstrating the materiality of language and its
constructive role in organization and society.
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