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Fostering Innovative Cultures in Sport - Leadership, Innovation and Change (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R4,102
Discovery Miles 41 020
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Fostering Innovative Cultures in Sport - Leadership, Innovation and Change (Paperback, Softcover reprint of the original 1st ed. 2018)
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Analysing the trends that are emerging in sport enterprises such as
advancements in technology and social media, the authors of this
illuminating book tackle the issue of how to create new
opportunities in such a changing industry. Providing valuable
reading for sports business scholars, this book draws on examples
from inventive companies as well as inspirational sports leaders
and illustrates the various drivers behind innovation. Addressing
the need for a culture of innovation within sports enterprises, the
authors reveal sustainable ways for companies to stay ahead of the
game in an increasingly competitive global sport market.
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