The Four Pillars of Politics - Why Some Candidates Don't Win and Others Can't Lead (Paperback)

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book-fear, national narcissism, consumerism, and religion-serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

General

Imprint:	Lexington Books
Country of origin:	United States
Series:	Lexington Studies in Political Communication
Release date:	May 2017
Authors:	James T. Kitchens • Larry Powell
Dimensions:	230 x 151 x 8mm (L x W x T)
Format:	Paperback
Pages:	124
ISBN-13:	978-1-4985-0724-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political structure & processes > General
LSN:	1-4985-0724-7
Barcode:	9781498507240

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