Work That Body: Male Bodies in Digital Culture explores the recent
rise in different types of men using digital media to sexualise
their bodies. It argues that the male body has become a key site in
contemporary culture where neoliberalism's hegemony has been both
secured and contested since 2008. It does this by looking at four
different case studies: the celebrity male nude leak; the rise of
young men sharing images of their muscular bodies on social media;
RuPaul's Drag Race body transformational tutorial, and the rise of
chemsex. It finds that on the one hand digital media has enabled
men to transform their bodies into tools of value-creation in
economic contexts where the historical means they have relied on to
create value have diminished. On the other it has also allowed them
to use their bodies to form intimate collective bonds during a
moment when competitive individualism continued to be the
privileged mode of being in the world. It therefore offers a unique
contribution not only to the field of digital cultural studies but
also to the growing cultural studies literature attempting to map
the historical contradictions of the austerity moment.
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