As software RandD investment increases, the benefits from short
feedback cycles using technologies such as continuous deployment,
experimentation-based development, and multidisciplinary teams
require a fundamentally different strategy and process. This book
will cover the three overall challenges that companies are
grappling with: speed, data and ecosystems. Speed deals with
shortening the cycle time in RandD. Data deals with increasing the
use of and benefit from the massive amounts of data that companies
collect. Ecosystems address the transition of companies from being
internally focused to being ecosystem oriented by analyzing what
the company is uniquely good at and where it adds value.
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