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The Industrious Revolution - Consumer Behavior and the Household Economy, 1650 to the Present (Paperback)
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The Industrious Revolution - Consumer Behavior and the Household Economy, 1650 to the Present (Paperback)
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In the long eighteenth century, new consumer aspirations combined
with a new industrious behavior to fundamentally alter the material
cultures of northwest Europe and North America. This 'industrious
revolution' is the context in which the economic acceleration
associated with the Industrial Revolution took shape. This study
explores the intellectual understanding of the new importance of
consumer goods as well as the actual consumer behavior of
households of all income levels. De Vries examines how the
activation and evolution of consumer demand shaped the course of
economic development, situating consumer behavior in the context of
the household economy. He considers the changing consumption goals
of households from the seventeenth century to the present and
analyzes how household decisions have mediated between macro-level
economic growth and actual human betterment. Ultimately, de Vries'
research reveals the strengths and weaknesses of existing consumer
theory, suggesting revisions that add historical realism to
economic abstractions.
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