This book is an ideal companion for students looking to undertake
survey research. Anchored by lots of case studies of real research
and expert interviews to strengthen your understanding, it provides
guidance on: Selecting the best sampling method for your research
Designing questionnaires to ensure you gather valuable data
Collecting your data to represent populations well Piloting
questionnaires to ensure quality research Part of The SAGE
Quantitative Research Kit, this book will give you the know-how and
confidence needed to succeed on your quantitative research journey
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