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Challenging Extremist Views on Social Media - Developing a Counter-Messaging Response (Hardcover)
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Challenging Extremist Views on Social Media - Developing a Counter-Messaging Response (Hardcover)
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This book is a timely and significant examination of the role of
counter-messaging via social media as a potential means of
preventing or countering radicalization to violent extremism. In
recent years, extremist groups have developed increasingly
sophisticated online communication strategies to spread their
propaganda and promote their cause, enabling messages to be spread
more rapidly and effectively. Counter-messaging has been promoted
as one of the most important measures to neutralize online
radicalizing influences and is intended to undermine the appeal of
messages disseminated by violent extremist groups. While many such
initiatives have been launched by Western governments, civil
society actors, and private companies, there are many questions
regarding their efficacy. Focusing predominantly on efforts
countering Salafi-Jihadi extremism, this book examines how feasible
it is to prevent or counter radicalization and violent extremism
with counter-messaging efforts. It investigates important
principles to consider when devising such a program. The authors
provide both a comprehensive theoretical overview and a review of
the available literature, as well as policy recommendations for
governments and the role they can play in counter-narrative
efforts. As this is the first book to critically examine the
possibilities and pitfalls of using counter-messaging to prevent
radicalization or stimulate de-radicalization, it is essential
reading for policy makers and professionals dealing with this
issue, as well as researchers in the field.
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