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Religion and the Marketplace in the United States (Paperback)
Loot Price: R974
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Religion and the Marketplace in the United States (Paperback)
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Alexis de Tocqueville once described the national character of
Americans as one question insistently asked: "How much money will
it bring in?" G.K. Chesterton, a century later, described America
as a "nation with a soul of a church." At first glance, the two
observations might appear to be diametrically opposed, but this
volume shows the ways in which American religion and American
business overlap and interact with one another, defining the US in
terms of religion, and religion in terms of economics. Bringing
together original contributions by leading experts and rising
scholars from both America and Europe, the volume pushes this field
of study forward by examining the ways religions and markets in
relationship can provide powerful insights and open unseen aspects
into both. In essays ranging from colonial American mercantilism to
modern megachurches, from literary markets to popular festivals,
the authors explore how religious behavior is shaped by commerce,
and how commercial practices are informed by religion. By focusing
on what historians often use off-handedly as a metaphor or analogy,
the volume offers new insights into three varieties of
relationships: religion and the marketplace, religion in the
marketplace, and religion as the marketplace. Using these
categories, the contributors test the assumptions scholars have
come to hold, and offer deeper insights into religion and the
marketplace in America.
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