Book & CD-ROM. Many designers go into other areas of the
fashion industry, including: fashion buyer, fashion co-ordinator,
retail store manager, and many more. You do not need to live in New
York City, and you can start out small or even part time. Ralph
Lauren's Polo empire was established on a small men s tie
collection that he sold to Bloomingdales. Demand for fashion
designers should remain strong, as consumers hungry for new
fashions and apparel styles will spur the creation of new clothing
and accessory lines. This book is a comprehensive and detailed
study of the business side of the fashion, fashion design, and
consulting business. You will learn everything from the initial
design and creation to manufacturing and marketing. If you are
investigating opportunities in this type of business, you should
begin by reading this book, hopefully picturing yourself producing
the perfect dress worn by one of Hollywood s elite. If you enjoy
working with people and keeping up on the latest trends, this may
be the perfect business for you. Keep in mind this business looks
easy but, as with any business, looks can be deceiving. This
complete manual will arm you with everything you need, including
sample business forms; contracts; worksheets and checklists for
planning, opening, and running day-to-day operations; lists; plans
and layouts; and dozens of other valuable, timesaving tools of the
trade that no designer should be without. While providing detailed
instruction and examples, the author leads you through every detail
that will bring success. You will learn how to draw up a winning
business plan (the companion CD-ROM has the actual business plan
you can use in Microsoft Word) and about basic cost control
systems, copyright and trademark issues, branding, management,
legal concerns, sales and marketing techniques, and pricing
formulas. You will learn how to set up computer systems to save
time and money, how to hire and keep a qualified professional
staff, how to meet IRS requirements, how to manage and train
employees, how to generate high profile public relations and
publicity, and how to implement low cost internal marketing ideas.
You will learn how to build your business by using low and no cost
ways to satisfy customers, as well as ways to increase sales, have
customers refer others to you, and thousands of great tips and
useful guidelines. This manual delivers innovative ways to
streamline your business. Learn new ways to make your operation run
smoother and increase performance. Successful designers will
appreciate this valuable resource and reference it in their daily
activities as a source of ready-to-use forms, Web sites, operating
and cost cutting ideas, and mathematical formulas that can easily
be applied to their operations. The companion CD-ROM contains all
the forms in the book, as well as a sample business plan you can
adapt for your own use.
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