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Building Bridges for Multimodal Research - International Perspectives on Theories and Practices of Multimodal Analysis (Hardcover, New edition)
Loot Price: R3,143
Discovery Miles 31 430
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Building Bridges for Multimodal Research - International Perspectives on Theories and Practices of Multimodal Analysis (Hardcover, New edition)
Series: Sprache - Medien - Innovationen, 7
Expected to ship within 10 - 15 working days
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While multimodality is one of the most influential semiotic
theories for analysing media artefacts, the concepts of this theory
are heterogeneous and widespread. The book takes the differences
between approaches in Germany and those in international contexts
as a starting point, offering new insights into the analysis of
multimodal documents. It features contributions by researchers from
more than 15 nations and various disciplines, including theoretical
reflections on multimodality, thoughts about methodological,
empirical, and experimental approaches as well as analyses of
various multimodal artefacts.
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