Citizen science enlists members of the public to make and record
useful observations, such as counting birds in their backyards,
watching for the first budding leaf in spring, or measuring local
snowfall. The large numbers of volunteers who participate in
projects such as Project FeederWatch or Project BudBurst collect
valuable research data, which, when pooled together, create an
enormous body of scientific data on a vast geographic scale. In
return, such projects aim to increase participants' connections to
science, place, and nature, while supporting science literacy and
environmental stewardship. In Citizen Science, experts from a
variety of disciplines-including scientists and education
specialists working at the Cornell Lab of Ornithology, where many
large citizen science programs use birds as proxies for
biodiversity-share their experiences of creating and implementing
successful citizen science projects, primarily those that use
massive data sets gathered by citizen scientists to better
understand the impact of environmental change. This first and
foundational book for this developing field of inquiry addresses
basic aspects of how to conduct citizen science projects, including
goal-setting, program design, and evaluation, as well as the
nuances of creating a robust digital infrastructure and recruiting
a large participant base through communications and marketing. An
overview of the types of research approaches and techniques
demonstrates how to make use of large data sets arising from
citizen science projects. A final section focuses on citizen
science's impacts and its broad connections to understanding the
human dimensions and educational aspects of participation. Citizen
Science teaches teams of program developers and researchers how to
cross the bridge from success at public engagement to using citizen
science data to understand patterns and trends or to test
hypotheses about how ecological processes respond to change at
large geographic scales. Intended as a resource for a broad
audience of experts and practitioners in natural sciences,
information science, and social sciences, this book can be used to
better understand how to improve existing programs, develop new
ones, and make better use of the data resources that have
accumulated from citizen science efforts. Its focus on harnessing
the impact of "crowdsourcing" for scientific and educational
endeavors is applicable to a wide range of fields, especially those
that touch on the importance of massive collaboration aimed at
understanding and conserving what we can of the natural world.
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