The second edition of this Palgrave Pivot offers a history of and
proof against claims of "buying power" and the impact this myth has
had on understanding media, race, class and economics in the United
States. For generations Black people have been told they have what
is now said to be more than one trillion dollars of "buying power,"
and this book argues that commentators have misused this claim
largely to blame Black communities for their own poverty based on
squandered economic opportunity. This book exposes the claim as
both a marketing strategy and myth, while also showing how that
myth functions simultaneously as a case study for propaganda and
commercial media coverage of economics. In sum, while “buying
power” is indeed an economic and marketing phrase applied to any
number of racial, ethnic, religious, gender, age or group of
consumers, it has a specific application to Black America. A new
foreword by Dr. Darrick Hamilton, Henry Cohen Professor of
Economics and Urban Policy at the New School (in New York, USA),
and a new chapter on cryptocurrencies are included in this new
edition.
General
Imprint: |
Palgrave Macmillan
|
Country of origin: |
Switzerland |
Release date: |
July 2023 |
Firstpublished: |
2023 |
Authors: |
Jared A. Ball
|
Dimensions: |
210 x 148mm (L x W) |
Pages: |
140 |
Edition: |
2nd ed. 2023 |
ISBN-13: |
978-3-03-126548-8 |
Categories: |
Books
|
LSN: |
3-03-126548-3 |
Barcode: |
9783031265488 |
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