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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Quantitative Research Methods for Communication - A Hands-On Approach (Paperback, 4th Revised edition)
Loot Price: R3,800
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Quantitative Research Methods for Communication - A Hands-On Approach (Paperback, 4th Revised edition)
Expected to ship within 10 - 15 working days
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Quantitative Research Methods for Communication: A Hands-On
Approach is a relevant and accessible guide to quantitative
research. In clear, straightforward language, the authors encourage
students to take an active, hands-on role in the learning process,
giving them the tools they need to locate, conduct, collect and
present their research. The authors use real communication studies
and data sets to make communication research come alive for
students. Students are not only introduced to new skills but also
given the opportunity to immediately apply these skills in research
scenarios. The text integrates helpful features throughout,
including chapter objectives, case studies, data sheets, and key
terms.
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