Is it really a New Deal? Perceptions of the young unemployed in the UK (Paperback)

Jason. J. Turner is a Lecturer in Marketing at the University of Abertay, Dundee. He has worked in the area of loyalty programmes & the customer/client interface for 10 years & has published & presented in national & International journals & conferences. His PhD evaluated Tesco customer's attitudes towards Tesco Clubcard, examining the impact this data collection card had on shopping habits using quantitative & qualitative research methods. He is a reviewer of International journal & conference contributions & has received research funding from a number of funding bodies for his PhD and research into Tesco in the UK and Malaysia. For the past 5 years he has provided consultancy to SME's predominantly through food innovation@abertay on product assortment & branding through conducting marketing research. Jason is a Fellow of the Higher Education Academy & is an Affiliate Member (Professional) of the Chartered Institute of Marketing. His biographical profile has been selected for the Dictionary of International Biography from 2009 & the Marquis Who's Who in the World from 2009.

General

Imprint:	VDM Verlag
Country of origin:	Germany
Release date:	2010
First published:	2010
Authors:	Jason Turner
Dimensions:	229 x 152 x 9mm (L x W x T)
Format:	Paperback - Trade
Pages:	148
ISBN-13:	978-3-639-23009-3
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	3-639-23009-4
Barcode:	9783639230093

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!