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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Bursting the Big Data Bubble - The Case for Intuition-Based Decision Making (Paperback)
Loot Price: R1,878
Discovery Miles 18 780
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Bursting the Big Data Bubble - The Case for Intuition-Based Decision Making (Paperback)
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As we get caught up in the quagmire of Big Data and analytics, it
remains critically important to be able to reflect and apply
insights, experience, and intuition to your decision-making
process. In fact, a recent research study at Tel Aviv University
found that executives who relied on their intuition were 90 percent
accurate in their decisions. Bursting the Big Data Bubble: The Case
for Intuition-Based Decision Making focuses on this intuition-based
decision making. The book does not discount data-based decision
making, especially for decisions that are important and complex.
Instead, it emphasizes the importance of applying intuition, gut
feel, spirituality, experiential learning, and insight as key
factors in the executive decision-making process. Explaining how
intuition is a product of past experience, learning, and ambient
factors, the text outlines methods that will help to enhance your
data-driven decision-making process with intuition-based decision
making. The first part of the book, the "Research Track", presents
contributions from leading researchers worldwide on the topic of
intuition-based decision making as applied to management. In the
second part of the book, the "Practice Track," global executives
and senior managers in industry, government, universities, and
not-for-profits present vignettes that illustrate how they have
used their intuition in making key decisions. The research part of
the book helps to frame the problem and address leading research in
intuition-based decision making. The second part then explains how
to apply these intuition-based concepts and issues in your own
decision-making process.
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