Jay Mendell explores the profound implications and consequences
of the forecaster's new and changing role in an economy based on
high-technology entrepreneurship. This incisive text explains the
principles of nonextrapolative forecasting/planning and compares
them with conventional forecasting/planning methods. Case studies
of nonextrapolative forecasting and planning in Sears, AT&T, a
large hotel chain, an electric power company, and the Security
Pacific Bank are provided. They deal with the practical problems of
setting up forecasting/planning groups and maintaining their
existence and influence through internal planning processes. The
political process of acceptance and implementation of
forecasting/planning is also explained. Comprehensive planning and
forecasting documents are included as appendix material.
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