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Television in the Streaming Era - The Global Shift (Paperback) Loot Price: R882
Discovery Miles 8 820
Television in the Streaming Era - The Global Shift (Paperback): Jean Chalaby

Television in the Streaming Era - The Global Shift (Paperback)

Jean Chalaby

Series: Development Trajectories in Global Value Chains

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Loot Price R882 Discovery Miles 8 820 | Repayment Terms: R83 pm x 12*

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This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Series: Development Trajectories in Global Value Chains
Release date: February 2023
Authors: Jean Chalaby
Format: Paperback - Trade
Pages: 244
ISBN-13: 978-1-00-919926-1
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Economics > International economics > General
LSN: 1-00-919926-9
Barcode: 9781009199261

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