This ground-breaking study explores transformations in the TV
industry under the impact of globalizing forces and digital
technologies. Chalaby investigates the making of a digital value
chain and the distinct value-adding segments which form the new
video ecosystem. He provides a full account of the industry's
global shift from the development of TV formats and transnational
networks to the emergence of tech giants and streaming platforms.
The author takes a deep dive into the infrastructure (communication
satellites, subsea cable networks, data centres) and technology
(cloud computing, machine learning and artificial intelligence)
underpinning this ecosystem through the prism of global value chain
theory. The book combines empirical data garnered over 20 years of
researching the industry and offers unique insights from television
and tech executives.
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