From the Olympic Games to community-level competitions, sports
events can be complex and pose a particular set of managerial
challenges. The Routledge Handbook of Sports Event Management
surveys the management of sports events around the world of every
size and scale, from small to mega-events, including one-off and
recurring events, and single-sport and multi-sport events. The book
adopts a unique stakeholder perspective, structured around the
groups and individuals who have an interest in and co-create sports
events, including organising committees, promoters, sport
organisations, spectators, community groups, sponsors, host
governments, the media and NGOs. Each chapter addresses a specific
stakeholder, defines that stakeholder and its relationships with
sports events, describes the managerial requirements for a
successful event, assesses current research and directions for
future research, and outlines the normative dimensions of
stakeholder engagement (such as sustainability and legacy). No
other book takes such a broad view of sports event management,
surveying key theory, current research, best practice, and moral
and ethical considerations in one volume. With contributions from
leading sport and event scholars from around the world, the
Routledge Handbook of Sports Event Management is essential reading
for any advanced student, researcher or professional with an
interest in sport management, sport development, sport policy or
events.
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