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Handbook of the Economics of Marketing, Volume 1 (Hardcover) Loot Price: R3,249
Discovery Miles 32 490
Repayment Terms: R304 pm x 12*
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Handbook of the Economics of Marketing, Volume 1 (Hardcover): Jean-Pierre Dube, Peter E. Rossi

Handbook of the Economics of Marketing, Volume 1 (Hardcover)

Jean-Pierre Dube, Peter E. Rossi

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Loot Price R3,249 Discovery Miles 32 490 | Repayment Terms: R304 pm x 12*

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.

General

Imprint: North-Holland
Country of origin: United States
Release date: September 2019
First published: 2019
Volume editors: Jean-Pierre Dube • Peter E. Rossi
Dimensions: 235 x 191mm (L x W)
Format: Hardcover
Pages: 632
ISBN-13: 978-0-444-63759-8
Categories: Books > Business & Economics > Economics > Economic forecasting
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LSN: 0-444-63759-1
Barcode: 9780444637598

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