Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Economics > Economic forecasting

Buy Now

Handbook of the Economics of Marketing, Volume 1 (Hardcover) Loot Price: R3,022
Discovery Miles 30 220
Repayment Terms: R283 pm x 12*
Add to cart
Handbook of the Economics of Marketing, Volume 1 (Hardcover): Jean-Pierre Dube, Peter E. Rossi

Handbook of the Economics of Marketing, Volume 1 (Hardcover)

Jean-Pierre Dube, Peter E. Rossi

 (sign in to rate)
Loot Price R3,022 Discovery Miles 30 220 | Repayment Terms: R283 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.

General

Imprint: North-Holland
Country of origin: United States
Release date: September 2019
First published: 2019
Volume editors: Jean-Pierre Dube • Peter E. Rossi
Dimensions: 235 x 191mm (L x W)
Format: Hardcover
Pages: 632
ISBN-13: 978-0-444-63759-8
Categories: Books > Business & Economics > Economics > Economic forecasting
LSN: 0-444-63759-1
Barcode: 9780444637598

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Better Choices - Ensuring South Africa's Future (Paperback): Greg Mills, Mcebisi Jonas, Haroon Bhorat, Ray Hartley
Better Choices - Ensuring South Africa's…
Greg Mills, Mcebisi Jonas, … Paperback R350 R301 Discovery Miles 3 010
Closing The Gap - The Fourth Industrial Revolution In Africa (Paperback): Tshilidzi Marwala
Closing The Gap - The Fourth Industrial…
Tshilidzi Marwala Paperback R560 Discovery Miles 5 600
The Future - More Than 80 Key Trends For South Africa (Paperback): Dion Chang, Bronwyn Williams, Faeeza Khan
The Future - More Than 80 Key Trends For…
Dion Chang, Bronwyn Williams, … Paperback R350 R301 Discovery Miles 3 010
FutureNEXT - Reimagining Our World & Conquering Uncertainty (Paperback): John Sanei, Iraj Abedian
FutureNEXT - Reimagining Our World…
John Sanei, Iraj Abedian Paperback R529 R338 Discovery Miles 3 380
Peace By Piece - A Practical Guide To Stepping Up Or Starting Over In Business And In Life (Paperback): Kathi Hyde
Peace By Piece - A Practical Guide To…
Kathi Hyde Paperback R280 R219 Discovery Miles 2 190
Beijing Rules - China's Quest For Global Influence (Paperback): Bethany Allen
Beijing Rules - China's Quest For Global…
Bethany Allen Paperback R470 R376 Discovery Miles 3 760
Heal Our World - Securing A Sustainable Future (Paperback): Tshilidzi Marwala
Heal Our World - Securing A Sustainable…
Tshilidzi Marwala Paperback R350 R280 Discovery Miles 2 800
The World in 2050 - How to Think About the Future (Paperback): Hamish McRae
The World in 2050 - How to Think About…
Hamish McRae Paperback R395 R316 Discovery Miles 3 160
The Rules of Contagion - Why Things Spread--And Why They Stop (Paperback): Adam Kucharski
The Rules of Contagion - Why Things…
Adam Kucharski Paperback R489 R415 Discovery Miles 4 150
Pandemic Economics (Hardcover): Peter A.G. van Bergeijk
Pandemic Economics
Peter A.G. van Bergeijk Hardcover R2,562 Discovery Miles 25 620
The economics of water - Water for life; sanitation for dignity (Book): Willem N. Meyer
The economics of water - Water for life…
Willem N. Meyer Book R565 R523 Discovery Miles 5 230
Help Yourself South Africa - How Ordinary Citizens Can Reform Our Broken Economy (Paperback): Frans Rautenbach
Help Yourself South Africa - How…
Frans Rautenbach Paperback R290 R227 Discovery Miles 2 270

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners