Like it or not, every business—even one conducted from the
kitchen table—is global. No matter the industry, employees now
routinely travel to other countries or interact with foreign
customers, vendors, or fellow employees. Or they conduct business
over the phone, via e-mail, or through video links. As a result,
they have to understand international customs and etiquette or risk
losing customers or botching business relations. And understanding
business customs in other cultures isn't merely playing good
defense—it often leads to new products or service enhancements
that help an enterprise grow. In Passport to Success, Jeanette
Martin and Lillian Chaney apply their expertise in business
etiquette, training, and intercultural communications to present a
practical guide to conducting business successfully around the
world. Each chapter in this book presents in-depth information on
the business environment and culture in the top twenty trading
partners of the United States: Canada, Mexico, Japan, China, United
Kingdom, Germany, South Korea, Netherlands, France, Singapore,
Taiwan, Belgium, Australia, Brazil, Hong Kong, Switzerland,
Malaysia, Italy, India, and Israel. Chapters contain both practical
tips and illustrative examples, and the book concludes with a
listing of resources (books, magazines, organizations, and Web
sites) for additional information. In addition, Passport to Success
contains useful overview material that will help business people
plan a trip abroad or a campaign to win customers in another
country. Besides trade statistics and information on global trade
agreements, readers will find information on using the Internet
productively to conduct or seek business, how women can succeed in
countries with traditional, male-oriented business cultures, how to
build cross-cultural relationships, and ways language can
enhance—or obstruct—business dealings. Every businessperson is
now a player in the global market for goods and services. This book
provides valuable tips that will help people avoid missteps and
increase their sales and personal success when dealing with
counterparts in other countries.
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