The Haier Way - The Making of a Chinese Business Leader and a Global Brand (Hardcover, Illustrated Ed)

With over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for money to pay bonuses to his employees to its achievement of placing sixth on Forbes Global's worldwide household appliance manufacturer in 2001. Much emphasis is given to Zhang Ruimin, Haier's chairman and CEO, for his pivotal role in the company's success. Explained is how Haier excelled where many other Chinese companies did not: a commitment to quality, service, and technology innovation, in addition to a global vision and a management style that is a blend of Jack Welch and Confucius.

General

Imprint:	Homa & Sekey Books
Country of origin:	United States
Release date:	August 2017
Authors:	Jeannie Yi • Shawn Ye
Dimensions:	230 x 155 x 29mm (L x W x T)
Format:	Hardcover
Pages:	280
Edition:	Illustrated Ed
ISBN-13:	978-1-931907-01-9
Categories:	Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries Promotions
LSN:	1-931907-01-3
Barcode:	9781931907019

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