0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Communication studies > Media studies

Buy Now

Deceptive Advertising - Behavioral Study of A Legal Concept (Paperback) Loot Price: R1,349
Discovery Miles 13 490
Deceptive Advertising - Behavioral Study of A Legal Concept (Paperback): Jef Richards

Deceptive Advertising - Behavioral Study of A Legal Concept (Paperback)

Jef Richards

Series: Routledge Communication Series

 (sign in to rate)
Loot Price R1,349 Discovery Miles 13 490 | Repayment Terms: R126 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: 2016
First published: 1990
Authors: Jef Richards
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Paperback
Pages: 260
ISBN-13: 978-1-138-99062-3
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN: 1-138-99062-0
Barcode: 9781138990623

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Across Boundaries - A Life In The Media…
Ton Vosloo Paperback R660 Discovery Miles 6 600
Media Studies: Volume 3 - Media Content…
Pieter J. Fourie Paperback  (1)
R856 R745 Discovery Miles 7 450
Media Studies: Volume 2 - Policy…
Pieter J. Fourie Paperback R772 R678 Discovery Miles 6 780
Alone - The Search For Brett Archibald
Brett Archibald, Clare O' Donoghue Paperback R345 R270 Discovery Miles 2 700
Media Studies: Volume 1 - Media History…
Pieter J. Fourie Paperback  (2)
R732 R645 Discovery Miles 6 450
An Introduction to Political…
Brian McNair Paperback R954 R379 Discovery Miles 3 790
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R507 R409 Discovery Miles 4 090
Connect: Writing For Online Audiences
Maritha Pritchard, Karabo Sitto Paperback  (1)
R451 R397 Discovery Miles 3 970
Media ethics in South African context…
Lucas M. Oosthuizen Paperback  (1)
R569 R501 Discovery Miles 5 010
Media and Society
Michael O'Shaughnessy, Jane Stadler, … Paperback R938 R778 Discovery Miles 7 780
Worrier State - Risk, Anxiety And Moral…
Nicky Falkof Paperback R330 R258 Discovery Miles 2 580
Melusi's Everyday Zulu - There Is Umzulu…
Melusi Tshabalala Paperback R265 R212 Discovery Miles 2 120

See more

Partners