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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Multimodality, Learning and Communication - A social semiotic frame (Paperback)
Loot Price: R1,460
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Multimodality, Learning and Communication - A social semiotic frame (Paperback)
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This state-of-the-art account of research and theorizing brings
together multimodality, learning and communication through detailed
analyses of signmakers and their meaning-making in museums,
hospitals, schools and the home environment. By analyzing video
recordings, photographs, screenshots and print materials, Jeff
Bezemer and Gunther Kress go well beyond the comfortable domains of
traditional sites of (social) semiotic and multimodal research.
They steer away from spurious invention and naming of ever more new
and exciting domains, focusing instead on fundamentals in
assembling a set of tools for current tasks: namely, describing and
analyzing learning and communication in the contemporary world as
one integrated field. The theory outlined in the book is grounded
in the findings of the authors' wide-ranging empirical
investigations. Each chapter evaluates the work that is being done
and has been done, challenging accepted wisdom and standing much of
it on its head. With extensive illustrations and many examples
presented to show the reach and applicability of the theory, this
book is essential reading for all those working in multimodality,
semiotics, applied linguistics and related areas. Images from the
book are also available to view online at
www.routledge.com/9780415709620/
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