Honor System Marketing (Paperback)

A heartwarming snapshot of the horse-and-buggy era? On the contrary -- Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, he shows how you can make the honor system work to your advantage. Honor System Marketing tells how to adapt honor marketing to fit your own needs and capacities. Mcpherson details how to avoid common pitfalls, manage finances, and maintain a sense of optimism. This book shows how honor system marketing can become an essential tool for doing business and reviving our spirit of trust in humanity.

General

Imprint:	Acres U.S.A
Country of origin:	United States
Release date:	May 2011
Authors:	Jeff McPherson
Dimensions:	228 x 152 x 16mm (L x W x T)
Format:	Paperback
Pages:	201
ISBN-13:	978-1-60173-020-6
Categories:	Books > Business & Economics > Industry & industrial studies > Primary industries > Agriculture & related industries
LSN:	1-60173-020-9
Barcode:	9781601730206

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