Designed for courses that provide a conceptual and broad-based
introduction to econometrics and business analytics, Predictive
Analytics for Business Strategy, 1st edition provides future
managers with a basic understanding of what data can do in forming
business strategy without getting into a taxonomy of models and
their statistical properties. Through engaging questions,
explanations, and applications, students develop a deeper
understanding of the fundamental reasoning behind how and why
analysis can generate actionable knowledge and learn to think
critically about whether a given analysis has merit or not.
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