ISE Predictive Analytics for Business Strategy (Paperback, Ed)

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	July 2018
First published:	2019
Authors:	Jeff Prince
Dimensions:	231 x 208 x 13mm (L x W x T)
Format:	Paperback
Pages:	370
Edition:	Ed
ISBN-13:	978-1-260-08464-1
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-260-08464-7
Barcode:	9781260084641

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