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Upgrading Leadership's Crystal Ball - Five Reasons Why Forecasting Must Replace Predicting and How to Make the Strategic Change in Business and Public Policy (Hardcover)
Loot Price: R4,999
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Upgrading Leadership's Crystal Ball - Five Reasons Why Forecasting Must Replace Predicting and How to Make the Strategic Change in Business and Public Policy (Hardcover)
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Clearly, concisely, and with many examples from public and private
enterprise, Upgrading Leadership's Crystal Ball shows why
predictions are usually wrong and presents a better way to look at
the future forecasting. This book is essential-reading for anyone
who needs to make the best possible strategic decisions for moving
an organization forward in today's rapidly changing environment.Dr.
Bauer supplies an insightful comparison of the two mainstream
approaches for looking ahead. Although predicting and forecasting
are usually used as synonyms for a single process, they are
conceptually and methodologically quite different. He explains why
everyday failure to operationalize these differences robs us of
power to envision and pursue good futures, especially when we are
headed in the wrong direction. Readers will learn the real-world
value of distinguishing between predicting (extrapolating
historical trends) and forecasting (estimating the probabilities of
possibilities). Following a description of predictive modeling and
a discussion of five reasons why it fails so often in current
applications, Dr. Bauer explains the superiority of forecasting and
how to do it. To complete readers understanding of the many
compelling reasons for making the shift from predicting to
forecasting, Upgrading Leadership's Crystal Ball presents a
practical approach to strategic planning in unpredictable times. It
concludes with an analysis of the future of big data and its likely
impact on the future.Dr. Bauer is uniquely qualified to write this
important book; he is trained in both predicting (economics) and
forecasting (meteorology). Author of more than 250 publications, he
is internationally recognized not only for long-term success in
foretelling the future of medical science and health care, but also
for successful innovations to create a better delivery system. This
book distills the lessons garnered over his 40 ye
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