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Books > Business & Economics > Business & management > Management & management techniques > Project management
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Entertainment Operations - Project Management and Platforms in Media-Based Entertainment (Paperback)
Loot Price: R3,638
Discovery Miles 36 380
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Entertainment Operations - Project Management and Platforms in Media-Based Entertainment (Paperback)
Expected to ship within 10 - 15 working days
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Entertainment Operations: Project Management and Platforms in
Media-Based Entertainment helps students learn how to apply
management theories to media-oriented industries, including film,
music, and video games, among others. The book is divided into
three units. Unit I provides students with a brief history of
projects in media-based entertainment and presents key principles
of project management. The readings in Unit II help students
understand the business and economic impact of entertainment, as
well as the operations and transformational processes that create
value and competitive advantage within the industry. In Unit III,
students learn how to apply relevant management theories to
time-sensitive, fast-paced, rapid multi-product release businesses.
Entertainment Operations is an enlightening and contemporary
resource for courses in entertainment operations and management.
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