In the space of about thirty years - from 1964 to 1994 - American
corporations abandoned racially exclusionary employment policies
and embraced some form of affirmative action to diversify their
workforces. It was an extraordinary transformation, which most
historians attribute to civil rights activists, federal
legislation, and labor unions. This is the first book to examine
the role of corporations in that transformation. Whereas others
emphasize corporate obstruction, this book argues that there were
corporate executives and managers who promoted fair employment and
equal employment opportunity long before the federal government
required it, and who thereby helped prepare the corporate world for
racial integration. The book examines the pioneering corporations
that experimented with integration in the 1940s and 1950s, as well
as corporate responses to the civil rights movement and urban
crisis in the 1960s and 1970s and the widespread adoption of
affirmative action in the 1980s and 1990s.
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