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Behavioral Finance und Werbung fur Investmentfonds - Beeinflussung der Risko-Rendite-Wahrnehmung privater Anleger (German, Paperback, 2004 ed.) Loot Price: R1,897
Discovery Miles 18 970
Repayment Terms: R178 pm x 12*
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Behavioral Finance und Werbung fur Investmentfonds - Beeinflussung der Risko-Rendite-Wahrnehmung privater Anleger (German,...

Behavioral Finance und Werbung fur Investmentfonds - Beeinflussung der Risko-Rendite-Wahrnehmung privater Anleger (German, Paperback, 2004 ed.)

Jennifer Jordan

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R1,897 Discovery Miles 18 970 | Repayment Terms: R178 pm x 12*

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Jennifer Jordan zeigt anhand der Forschungsrichtung Behavioral Finance, wie die Risiko-Rendite-Wahrnehmung privater Anleger durch bestimmte inhaltliche Elemente der Werbung beeinflusst wird.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: March 2004
First published: 2004
Authors: Jennifer Jordan
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback
Pages: 240
Edition: 2004 ed.
ISBN-13: 978-3-8244-8042-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Finance & accounting > Accounting > General
Books > Business & Economics > Finance & accounting > Finance > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Money & Finance > General
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LSN: 3-8244-8042-5
Barcode: 9783824480425

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