Political Marketing in the United States (Paperback)

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2014
First published:	2014
Editors:	Jennifer Lees-Marshment • Brian Conley • Kenneth Cosgrove
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Paperback
Pages:	312
ISBN-13:	978-0-415-63286-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	0-415-63286-2
Barcode:	9780415632867

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