This is the first text to offer a comprehensive socio-cultural and
historical analysis of the current fitness culture. Fitness today
is not simply about health clubs and exercise classes, or measures
of body mass index and cardiovascular endurance. Fit for
Consumption conceptualizes fitness as a field within which
individuals and institutions may negotiate - if not altogether
reconcile - the competing and often conflicting social demands made
on the individual body that characterize our current era. Intended
for researchers and senior undergraduate and postgraduate students
of sport, leisure, cultural studies and the body, this book
utilizes the US fitness field as a case study through which to
explore the place of the body in contemporary consumer culture.
Combining observations in health clubs, interviews with fitness
producers and consumers, and a discourse analysis of a wide variety
of fitness texts, this book provides an empirically grounded
examination of one of the pressing theoretical questions of our
time: how individuals learn to fit into consumer culture and the
service economy; and, how our bodies and selves become 'fit for
consumption.'
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