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The Politics of Vietnamese Craft - American Diplomacy and Domestication (Hardcover)
Loot Price: R3,625
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The Politics of Vietnamese Craft - American Diplomacy and Domestication (Hardcover)
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Jennifer Way's study The Politics of Vietnamese Craft uncovers a
little-known chapter in the history of American cultural diplomacy,
in which Vietnamese craft production was encouraged and shaped by
the US State Department as an object for consumption by middle
class America. Way explores how American business and commerce,
department stores, the art world and national museums variously
guided the marketing and meanings of Vietnamese craft in order to
advance American diplomatic and domestic interests. Conversely,
American uses of Vietnamese craft provide an example of how the
United States aimed to absorb post-colonial South Vietnam into the
'Free World', in a Cold War context of American anxiety about
communism spreading throughout Southeast Asia. Way focuses in
particular on the part played by the renowned American designer
Russel Wright, contracted by the US International Cooperation
Administration's aid programs for South Vietnam to survey the craft
industry in South Vietnam and manage its production, distribution
and consumption abroad and at home. Way shows how Wright and his
staff brought American ideas about Vietnamese history and culture
to bear in managing the making of Vietnamese craft.
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