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Sherlock and Digital Fandom - The Meeting of Creativity, Community and Advocacy (Paperback)
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Sherlock and Digital Fandom - The Meeting of Creativity, Community and Advocacy (Paperback)
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When the BBC's television series Sherlock debuted in summer 2010
and traveled to the U.S. via PBS a few months later, no
one-including Hartswood Films producers, series co-creators Steven
Moffat and Mark Gatiss, stars Benedict Cumberbatch (Sherlock
Holmes) and Martin Freeman (John Watson), or those who would become
ardent fans-knew what an international phenomenon it would become.
Since then, Sherlock has encouraged a diverse fandom who
participate in such traditional fan activities as writing fiction,
creating art, attending conventions, and buying merchandise. Yet,
Sherlock fandom does far more than that. Like the object of their
affection, Sherlock Holmes, fans scrutinize clues about the series'
meaning and deduce what happens off screen or off the set, then
share their findings across the internet. They postulate theories
and create personally empowering readings of the characters and
relationships. They have tweeted with The Powers That Be, mobilized
to filming locations via #Setlock, and become advocates for LGBTQIA
communities. Sherlock's digital communities have changed the way
that fans and TPTB interact in person and online as each publicly
takes "ownership" of beloved television characters who represent
far more than entertainment to their fans.
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