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Responding To the Screen - Reception and Reaction Processes (Paperback) Loot Price: R1,882

Discovery Miles 18 820

Repayment Terms: R176 pm x 12*

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Responding To the Screen - Reception and Reaction Processes (Paperback): Jennings Bryant, Dolf Zillmann

Responding To the Screen - Reception and Reaction Processes (Paperback)

Jennings Bryant, Dolf Zillmann

Series: Routledge Communication Series

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Loot Price R1,882 Discovery Miles 18 820 | Repayment Terms: R176 pm x 12*

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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Series:	Routledge Communication Series
Release date:	April 1991
First published:	1991
Editors:	Jennings Bryant • Dolf Zillmann
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	416
ISBN-13:	978-0-8058-1044-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Psychology > General Promotions
LSN:	0-8058-1044-7
Barcode:	9780805810448