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Speechwriting in Theory and Practice (Paperback, 1st ed. 2019)
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Speechwriting in Theory and Practice (Paperback, 1st ed. 2019)
Series: Rhetoric, Politics and Society
Expected to ship within 9 - 15 working days
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This book provides students, researchers, and practitioners of
speechwriting with a unique insight in the theory, history, and
practice of speechwriting. The combination of theory and practice
with case studies from the United States and Europe makes this
volume the first of its kind. The book offers an overview of the
existing research and theory, analysing how speeches are written in
political and public life, and paying attention to three central
subjects of contemporary speechwriting: convincing characterization
of the speaker, writing for the ear, and appealing with words to
the eye. Chapters address the ethics and the functions of
speechwriting in contemporary society and also deliver general
instructions for the speechwriting process. This book is
recommended reading for professional speechwriters wishing to
expand their knowledge of the rhetorical and theoretical
underpinnings of speechwriting, and enables students and aspiring
speechwriters to gain an understanding of speechwriting as a
profession.
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