Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
|
Buy Now
The Psychology of Micro-Targeted Election Campaigns (Hardcover, 1st ed. 2019)
Loot Price: R2,830
Discovery Miles 28 300
|
|
The Psychology of Micro-Targeted Election Campaigns (Hardcover, 1st ed. 2019)
Expected to ship within 10 - 15 working days
|
This book examines the psychology behind micro-targeted tactics
used in election campaigning and the advent of increasingly
sophisticated dynamic Agent-Based Models (ABMs). It discusses
individual profiling, how data and modelling are deployed to
enhance the effectiveness of persuasion and mobilization efforts in
campaigns, and the potential limitations of these approaches.
Madsen particularly explores how psychological insight and personal
data are used to generate individualised models of voters and how
these in turn are applied to optimise persuasion strategies
tailored to a specific person. Finally, the book considers the
broader democratic dilemmas raised by the introduction of these
tactics into politics and the critical civic importance of
understanding how these campaigns function.This timely work offers
fresh insights for students and scholars of political psychology,
philosophy, political marketing, media, and communications.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.