The Front End of Innovation in Converging Industries - The Case of Nutraceuticals and Functional Foods (Paperback, Softcover reprint of the original 1st ed. 2005)

Stefanie Broring analyses different project types, innovation strategies and front end decision making approaches in the converging sector of nutraceuticals and functional foods which is developing at the border of the pharmaceutical and the food industry. She shows that front end decision making in times of industry convergence is challenged by internal rigidities resulting from path dependency and describes how to successfully approach the front of innovation in times of convergence."

General

Imprint:	Deutscher Universitats Verlag
Country of origin:	Germany
Series:	Betriebswirtschaftliche Studien in forschungsintensiven Industrien
Release date:	November 2005
First published:	2005
Foreword by:	Jens Leker
Authors:	Stefanie Broering
Dimensions:	210 x 148 x 19mm (L x W x T)
Format:	Paperback
Pages:	342
Edition:	Softcover reprint of the original 1st ed. 2005
ISBN-13:	978-3-8350-0074-2
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN:	3-8350-0074-8
Barcode:	9783835000742

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