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The Age of Charisma - Leaders, Followers, and Emotions in American Society, 1870-1940 (Paperback)
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The Age of Charisma - Leaders, Followers, and Emotions in American Society, 1870-1940 (Paperback)
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An innovative examination of American society, culture, and
politics, The Age of Charisma argues that the modern relationship
between American leaders and followers grew out of a unique group
of charismatic social movements prominent in the late-nineteenth
and early-twentieth centuries. Drawing on hundreds of letters and
testimonials, Jeremy C. Young illustrates how 'personal magnetism'
in public speaking shaped society by enabling a shift from
emotionally-inaccessible leadership to emotionally-available
leadership. This charismatic speaking style caused a rapid
transformation in the leader-follower relationship, creating an
emotional link between speakers and listeners, and the effects of
this social transformation remain with us today. Young argues that,
ultimately, charismatic movements enhanced American democracy by
encouraging the personalization of leadership - creating a culture
in which today's leaders appeal directly to Americans through mass
media.
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