Entrepreneurial Small Business (ESB) focuses on traditional "main
street" businesses versus high-growth firms dependent on venture
capital. It presents the realities small business owners face and
strategies for those starting or maintaining a small business. ESB
combines the art of small business survival with the science of
small business success, to provide students the tools and knowledge
they need to go out and start their own small businesses. ESB
features practical advice and experiential learning. Informed by
nearly 180 journals in entrepreneurship, the authors make the best
of modern wisdom easy to understand and easy to apply. With one of
the largest collections of experiential learning techniques, ESB
gives students the hands-on experience they need to start their
small business with over 100 end-of-chapter experiential exercises,
59 skill modules, mini-cases, business model canvases and business
plans.
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