Writing a business book that is as enticing as Ben and Jerry's ice
cream is no mean feat, but Cohen and Greenfield should be
congratulated for doing so. Slightly different from their first
offering, The Ben and Jerry's Homemade Ice Cream and Dessert Book,
Double Dip is a fun, easy-to-read insider's guide to creating a
values-led business. A values-led business is an entity that has a
responsibility to the people and society that make its existence
possible (Anita Roddick's Body Shop is a well-known example). To
differentiate values-led from philanthropy alone, the socially
beneficial actions of the business must transcend daily activities
and be integrated into the company's mission statement, strategy
and operating plan. For example, for Ben and Jerry's, this means
selecting the flavour that returns reasonable profits to
shareholders or one that uses nuts from the rainforest which will
raise the awareness of deforestation. Cohen and Greenfield guide
the reader in taking a values-led business along the path to the
international marketplace. Aspects considered include outsourcing
and new product development, franchises, partnerships, people power
and taking stands on social isssues. This book is peppered with
anecdotes and diagrams that bring the book to life and is
particularly recommended for those who own, work for, invest in or
shop at a socially responsible business. (Kirkus UK)
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
- How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
- Practical advice on everything -- from hiring employees to choosing suppliers
- Nuts-and-bolts information on values-led finance, retailing, and human resources
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
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