The Territorial Organization of Variety - Cooperation and competition in Bordeaux, Napa and Chianti Classico (Hardcover, New Ed)

The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Release date:	March 2011
First published:	2011
Authors:	Jerry Patchell
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	214
Edition:	New Ed
ISBN-13:	978-1-4094-1145-1
Categories:	Books > Earth & environment > Geography > Regional geography Books > Earth & environment > Geography > Human geography > General Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
LSN:	1-4094-1145-1
Barcode:	9781409411451

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