Strategic communication as a research field and a professional practice
is becoming increasingly relevant for organizations. Bringing together
contributions from almost 60 leading international scholars, this
dynamic Research Handbook on Strategic Communication is a timely
contribution to a vivid and developing academic field.
Divided into three key parts – fundamentals, perspectives, and
processes – the Research Handbook provides a holistic overview of
target-oriented communication in and between organizations and society.
The Handbook begins by addressing core issues in the discipline,
introducing theories of communication, strategy, propaganda, and the
public sphere. Chapters further explore strategic communication from a
range of institutional, democratic, spatial, gendered, professional,
and technological perspectives. The final section covers an extensive
array of strategic communication processes, from corporate branding,
communication management, and public diplomacy to corporate social
responsibility, political communication, and social media.
Offering an advanced overview of relevant theories, concepts, and
methods in strategic communication, this comprehensive Research
Handbook will be an essential resource for graduate students and
scholars of communication studies, sociology, social psychology,
organizational theory, marketing, and public relations. Practitioners
will benefit from its combination of theoretical and practical insights.
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