Strategic communication as a research field and a professional
practice is becoming increasingly relevant for organizations.
Bringing together contributions from almost 60 leading
international scholars, this dynamic Research Handbook on Strategic
Communication is a timely contribution to a vivid and developing
academic field. Divided into three key parts - fundamentals,
perspectives, and processes - the Research Handbook provides a
holistic overview of target-oriented communication in and between
organizations and society. The Handbook begins by addressing core
issues in the discipline, introducing theories of communication,
strategy, propaganda, and the public sphere. Chapters further
explore strategic communication from a range of institutional,
democratic, spatial, gendered, professional, and technological
perspectives. The final section covers an extensive array of
strategic communication processes, from corporate branding,
communication management, and public diplomacy to corporate social
responsibility, political communication, and social media. Offering
an advanced overview of relevant theories, concepts, and methods in
strategic communication, this comprehensive Research Handbook will
be an essential resource for graduate students and scholars of
communication studies, sociology, social psychology, organizational
theory, marketing, and public relations. Practitioners will benefit
from its combination of theoretical and practical insights.
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