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Challenging Corporate Social Responsibility - Lessons for public relations from the casino industry (Hardcover)
Loot Price: R4,577
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Challenging Corporate Social Responsibility - Lessons for public relations from the casino industry (Hardcover)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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The concept of Corporate Social Responsibility (CSR) has become
increasingly widespread, as businesses seek to incorporate socially
responsible behaviors while still being accountable to
shareholders. Indeed some research has suggested that CSR in itself
can form the basis of good PR by promoting consumers' purchase
decisions. Arguing that this approach is a dangerous
oversimplification, this book takes a deeper look at the concept of
CSR in a particularly challenging context - casino gaming.
Originally the province of seedy, backdoor establishments in
isolated cities, casino gaming has become a multibillion-dollar
global industry. Drawing on in-depth research in Las Vegas, this
unique study examines how and why corporations in the casino
industry interpret and engage in CSR through community support,
environmental issues, labor rights, and corporate governance.
Through in-depth analysis of CSR in this industry, this book adds a
new dimension to the debate on the role of CSR and public relations
in business. Given the burgeoning relationship between CSR and
corporate PR, the book seeks to illuminate CSR's complexities,
contradictions, and moral obligations. It will be of interest to
all scholars of public relations, corporate communications, and
corporate reputation.
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