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The Naked Result - How Exotic Dance Became Big Business (Hardcover)
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The Naked Result - How Exotic Dance Became Big Business (Hardcover)
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We have grown accustomed to the ubiquity of corporate influence in
retail outlets, restaurants, and even higher education-but what
happens when corporations take over desire? The Naked Result: How
Exotic Dance Became Big Business explores the changing world of
striptease, tracing its path from the unruly underground to
brightly lit, branded "gentlemen's clubs." Drawing on her own
experience as an exotic dancer, Jessica Berson examines the ways
that striptease embodies conflicting notions of race, class, and
female sexuality, and how the exotic dance industry deploys these
differences to codify and commodify our erotic imagination. Chain
clubs, fitness programs, and music videos are moving exotic dance
into the mainstream, and stripping its historical potential to
embody and express subversive desires-erotic and otherwise-and
generate resistant modes of female erotic subjectivity. Through
case studies including Boston's Combat Zone in the 1970s-80s, the
development of lap dancing in London in the 1990s, and the triumph
of corporate striptease in post-Giuliani New York City in the last
decade, The Naked Result reveals an industry that increasingly
eradicates individuality and agency in order to increase profits.
Ultimately, The Naked Result argues that corporatization has
cheerfully smothered the diversity of sexual desire and expression
for both dancers and customers, repackaging the most mysterious
human emotions into easily branded experiences no more personal or
powerful than those to be found in any themed restaurant or coffee
mega-chain.
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