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Foreign Advertising in China (Hardcover, 1st ed) Loot Price: R2,062
Discovery Miles 20 620
Repayment Terms: R193 pm x 12*
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Foreign Advertising in China (Hardcover, 1st ed): Jian Wang

Foreign Advertising in China (Hardcover, 1st ed)

Jian Wang

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Loot Price R2,062 Discovery Miles 20 620 | Repayment Terms: R193 pm x 12*

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Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

General

Imprint: Iowa State University Press
Country of origin: United States
Release date: August 2000
First published: August 2000
Authors: Jian Wang
Dimensions: 235 x 15 x 15mm (L x W x H)
Format: Hardcover
Pages: 176
Edition: 1st ed
ISBN-13: 978-0-8138-1828-3
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-8138-1828-1
Barcode: 9780813818283

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