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Books > Language & Literature > Language & linguistics > Translation & interpretation
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Language Policy and Planning for the Modern Olympic Games (Paperback)
Loot Price: R593
Discovery Miles 5 930
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Language Policy and Planning for the Modern Olympic Games (Paperback)
Series: Trends in Applied Linguistics [TAL]
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List price R648
Loot Price R593
Discovery Miles 5 930
You Save R55 (8%)
Expected to ship within 10 - 15 working days
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This book is the first longitudinal study that addresses language
policy and planning in the context of a major international
sporting event and examines the ideological, political, social,
cultural, and economic effects of such context-specific policy
initiatives on contemporary China. The book has important reference
value for future research on language management at the
supernational level and language services for linguistically
complex events. At the same time, it presents some broader
implications for current and future language policy makers,
language educators and learners, particularly from non-English
speaking backgrounds. Foreword by Ingrid Piller
General
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