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Books > Arts & Architecture > Performing arts > Radio
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Radio After the Golden Age - The Evolution of American Broadcasting Since 1960 (Paperback, New)
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Radio After the Golden Age - The Evolution of American Broadcasting Since 1960 (Paperback, New)
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What became of radio after its Golden Age ended about 1960? Not
long ago Arbitron found that almost 93 percent of Americans age 12
and older are regular radio listeners, a higher percentage than for
those turning to television, magazines, newspapers, or the
Internet. But the sounds they hear now don't resemble those of
radio's heyday when it had little competition as a mass
entertainment and information source. Much has transpired in the
intervening epoch including a proliferation of disc jockeys,
narrowcasting, the FM band, satellites, automation, talk,
ethnicity, media empires, Internet streaming, and gadgets galore.
Deregulation, payola, HD radio, pirate radio, the fall of
transcontinental networks, the rise of local stations, conglomerate
ownership, and radio's future landscape are examined in detail.
Radio has lost some influence yet it continues to inspire new and
stunning innovations.
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